Turn Leads into Customers with Marketing Built into Your Platform
Discover and score leads, run campaigns and email sequences, publish content, track referral partners, and see which source actually produced customers and revenue.
Marketing tools don't know what happens after the lead
Leads live in one tool, emails in another, and sales in a third — so nobody can say which campaign actually produced revenue.
One connected growth engine.
Leads, campaigns, email, referrals, and attribution share the same database as your quotations, projects, and invoices.
Key Features
Lead Management
Import, deduplicate, score, and assign leads with a full activity history.
Fit Scoring
Automatic lead scoring against your ideal customer profile.
Campaigns
Plan and track campaigns with audiences, budgets, and results.
Email Marketing
Templates, broadcasts, deliverability checks, and open and click tracking.
Email Sequences
Automated multi-step follow-ups that stop when a lead engages.
Referral Program
Partners with their own portal, tracked links, and commission tracking.
Attribution & UTM
See revenue by source, campaign, referral partner, and UTM tag.
Content & Social
An AI-assisted content studio and publishing to connected social accounts.
Capture Leads
Import, discover, or receive them from campaigns and referrals.
Score & Nurture
Fit scoring and automated sequences move them forward.
Convert to Client
Convert a lead to a client and start a quotation.
Measure Revenue
Attribution shows which source produced the customer.
Built Around Controlled Access — Your company's data is kept separate from every other company on WaselTech.
Explore Every Module
Guides related to this topic
Practical, no-hype reading from the WaselTech editorial team.
Frequently Asked Questions
Yes — connect your SMTP settings; WaselTech also checks your SPF, DKIM, and DMARC records.
Yes — create programs, enrol partners, and track conversions and commissions.
Yes — every company's leads, campaigns, and emails are fully isolated.